As the festive season approaches, toy retailers face a crucial time, managing a significant surge in business and an ever-increasing number of e-commerce orders. Among those committed to fulfilling children’s dreams is King Jouet. The retailer has invested €15 million to expand its logistics platform in Rives-sur-Fure, Isère. This strategic investment has led to the construction of three new cells, including one dedicated entirely to e-commerce orders. “Since the Covid-19 pandemic, the French have rediscovered their love for toys. We have experienced record-breaking online sales. To keep up with this strong growth, we decided to increase our storage capacity and invest in an automated packaging system,” explains Abdelatif Karali, the group’s supply chain director. Inaugurated in September, the platform has expanded by 18,000 m2, now covering 42,000 m2. The warehouse boasts 25,000 reserve storage spaces, 30,000 picking spaces, and 160,000 m3 of usable storage space.