4 Ways to Create a Sustainable First Impression

Sustainable ecommerce packaging can WIN customers while improving your carbon footprint

Smart businesses know that people, especially millennials and Gen Z, are increasingly concerned about the environment. In response to this global trend, many businesses are adopting environmentally friendly strategies that will not only help the environment but also their bottom line. One place a company can wow the customer while improving their carbon footprint is with packaging and shipping fulfillment.

A customers first impression can be formed in a matter of seconds and is very difficult to change once it has been made. There is no question that how you come across to customers when they first interact with your brand is extremely important. With today’s ecommerce boom, a product’s first impression is its shipping packaging, and oversized, void filled packaging can lead to a frustration filled experience.

Many times, getting the packages out the door as quickly as possible can lead to orders shipped in boxes that are too large, resulting in high shipping costs, damaged goods and a negative first impression. Shipping a fit-to-size box using an automated packaging system will eliminate unnecessary void fill, leaving your customers with an easy open, 100% recycle box that contains no void fill to throw away. Automated packaging will reduce waste, improve your packaging throughput and efficiencies, and lower your costs.

Here is a quick look at just 4 of the ways an automated packaging system will create a sustainable first impression: