Internet Fusion Group (United Kingdom) is a fast-expanding online retail business with a portfolio of niche brands specialising in life-style products across surf, skate, snow, equestrian, motor sport, as well as premium street and outdoor fashion. Sites that will be familiar to outdoor and sports enthusiasts include: Surfdome, Ride-Away and Fitness Footwear.
Surviving and thriving in these niche markets demands a deep understanding of the products and market place, a keenness to pursue efficiency within its logistics and fulfilment operations and a strong desire to act responsibly on the shared values it holds with its customers.
To this end, minimising its environmental impact is a perennial focus for Internet Fusion Group. Like much of its customer base, the business shares a passion for creating a sustainable future, free from single-use plastics commonly used in packaging.