Internet Fusion Group is a fast-expanding online retail business with a portfolio of niche brands specialising in life-style products across surf, skate, snow, equestrian, and motor sport, as well as premium street and outdoor fashions. Some of their outdoor and sports enthusiast websites include Surfdome, Ride-Away and Fitness Footwear.
Surviving and thriving in these niche markets demands a deep understanding of the products and market place, a keenness to pursue efficiency within its logistics and fulfillment operations, and a strong desire to act responsibly on the shared values it holds with its customers.
Minimising its environmental impact is an ongoing focus for Internet Fusion Group. Like much of its customer base, the business shares a passion for creating a sustainable future, free from single-use plastics commonly used in packaging. When plastics are used by suppliers, Internet Fusion removes the plastic bags and gives it a second life by partnering with Patagonia. Patagonia then produces clothing made of 100% recycled poly bags.