Coming from Zalando and Amazon, Konrad Plankensteiner, CEO of SportOkay.com is well aware of the ever present competition in the online retail market. “From my point of view, reliable, flexible, and easily scalable solutions are ideal for a rapidly growing company such as ours,” says Plankensteiner. SportOkay.com aims to get customers’ or- ders out fast, enabling them to be as active as possible, as quickly as possible, with the necessary gear. In order to accomodate this task, Plankensteiner opened a 16 metre high distribution centre in 2018 that allows customers in Germany and Austria who place orders online be- fore noon to receive their goods the following day.
Success wasn’t long in the making, as the company experienced double-digit sales growth very quickly. On peak days, employees would pack up to 2,000 parcels manually. “With such rapid growth, the pack- aging area could have become a real bottleneck,” recalls Planken-steiner. Instead of hiring more staff for the warehouse area, he decided to purchase an automated pack- aging system. “I really liked the sustainability of the CVP Impack and that the system can automatically produce a tailor-made package approximately every 7 seconds per without void fill using 3D scanning technology,” says Plankensteiner. To see the solution in action, he visited the production site in Drachten, the Netherlands. “I was impressed by the performance of the system and the extensive expertise of the auto- mation specialists.”
Konrad Plankensteiner
CEO at SportOkay.com
“Process automation is an essential lever for success in the tough world of e-commerce.”
Solution
In 2020, Plankensteiner ordered their first CVP Impack Automated Packaging Solution, and by October, Sparck’s experts had the machine up and running within three days of arrival. Whether it’s an out- door jacket, trail running shoes or a foldable hiking pole, the CVP Impack is designed to handle both single- or multi-item orders of hard or soft goods. The packaging process is extremely fast, taking just sec- onds to complete. With the machine now successfully in use for several months, CEO Plankensteiner is feeling positive. “The system is efficient and very reliable. We’re already see- ing the benefits of the savings,“ says Plankensteiner. According to his figures, corrugate consumption has fallen by around 30 percent, while the transport volume has been reduced by more than 20 percent. Even more important are the benefits it provides in terms of staffing. On peak days, which are usually Mondays, employees used to pack up to 2,000 parcels manually. To- day, SportOkay.com needs just two staffers in the packing area – leaving the rest of the employees availa- ble for other, higher-value tasks.
Plankensteiner describes himself as “very satisfied” – not just with the throughput of the system, but also with the support. In addition, with the integration of the CVP Impack, SportOkay.com has had no issues complying with social distancing rules in the dispatch area during the COVID-19 pandemic. “In the past, the eight employees working at the manual packing tables were some- times less than two metres apart. Now we have just two employees working on a 25-metre-long ma- chine,” explains Plankensteiner.
Focusing on alpine clothing and sports equipment, ecommerce specialist SportOkay is located in the heart of the Alps in Innsbruck, Austria. The company has more than 40,000 different items of outdoor, mountain climbing, cycling and ski- ing equipment from over 300 well- known brands in stock.
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