Skip to main content
Stories studies

King Jouet

Enhancing sales and customer satisfaction

Numbers

20%

less corrugate purchased

85%

less void fill required

45%

less shipping volume

Benefits

  • Improve operational efficiency

  • Positive environmental impact

  • Products protected during shipping

  • Cut down on shipping trucks needed

Sparck Technologies King Jouet corrugate
Sparck Technologies King Jouet
Challenges

As a leading distributor of toys and games in France, King Jouet's mission is to "make children's dreams come true and support parents." With ambitions to become “Santa's elves" in logistics, King Jouet has rolled out a successful omnichannel strategy to offer customers top-notch shopping experiences.

E-commerce is a big growth driver for the group, accounting for 15% of its business, with a goal to hit 25% in three years. To manage the rise in online sales, especially after acquiring 117 Maxi Toys stores in 2022, King Jouet expanded its logistics platform in Isère, France. Three new units of 18,000 square meters were built, one dedicated entirely to online orders. To reduce shipping volume on top of handling growing volumes and peak times (up to 15,000 orders a day during Christmas or Black Friday), King Jouet realized they needed to modernize the packaging area as well.

Abdelatif Karali

Supply Chain Director
at King Jouet

"Sparck's 3D packaging technology helps us boost our e-commerce growth while cutting down the number of trucks on the road by threefold."

Solution

The CVP Impack by Sparck Technologies lets King Jouet pack both single and multi-item orders in right-sized boxes. With a dual induct station, two operators can reach maximum productivity; packing speeds of up to 500 boxes an hour. Orders are 3D scanned to determine the ideal box shape and size, which is then automatically cut from the card feedstock, creased, folded around the order, and labeled in one seamless flow. Today, 85% of the brand’s e-commerce flow is handled by Sparck's 3D tech.

Sparck Technologies cases company iForce logo

By packing fit-to-size, the CVP has enabled the retailer to significantly reduce cardboard and material usage. King Jouet sees a 85% overall reduction of void fillers and has reduced cardboard purchases by 20%. Cutting nearly 45% of empty space in packages has also significantly impacted transport operations. Beyond more accurate billing based on volumetric weight, King Jouet has reduced the number of trucks on the road by threefold, lowering its carbon footprint for customer deliveries.

Sparck Technologies King Jouet full image
Contact us for details

We’re here for you, and we are wearing our thinking caps. Get in touch with our team to start the conversation.

Let's talk