ASDA is one of the largest supermarkets, convenience, home, fashion, and general merchandise stores in the UK, serving over 19 million customers every week. Customer service is a core focus for the company, and this extends to their fast order processing, efficient packaging and reliable delivery. Picking and packing some 31,000 units a day of general merchandise at peak is a big challenge – one the retailer’s logistics service provider, Clipper Logistics, undertakes with great dexterity.
“We wanted to move towards a right-size packaging solution as we saw huge benefits from reducing the amount of corrugate we used, as well as getting more parcels on a trailer through building smaller boxes,” said Andrew Coffey, senior manager for Engineering Development and In- novation at ASDA Logistics Servic- es. “To support the continued rapid growth in our George.com business, we needed to provide more pack- ing capacity, as our current packing machines were fully utilized at peak times.”
“During peak we're experiencing congestion within our existing automation,” said Graham Thornley, operations manager of the ASDA contract at Clipper Logistics. “We process around 31,000 units on a daily basis at peak, so that put pressure on our workforce for at least three months of the year.”
