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Packaging and Packaging Waste Regulation (PPWR)

  • July 22, 2024
  • Europe

Shipping packaging is crucial for the proper transport of goods to customers. However, packages also contribute to daily waste. The European Union aims to bring about change in this area.

Therefore, on November 30, 2022, the European Commission published the first proposal of the EU regulation on packaging: the Packaging and Packaging Waste Regulation, or PPWR. With this legislation, the European Commission aims to impose rules on producers and importers of packaged products to create a level playing field for all EU member states. But what does the PPWR legislation entail? And when will this regulation take effect? We are happy to explain it here!
Packaging and Packaging Waste Regulation (PPWR)

What is the PPWR Legislation?

The PPWR (Packaging and Packaging Waste Regulation) is a tightened packaging regulation designed to ensure that every member state in the European Union adheres to sustainable rules regarding packaging. This regulation succeeds the current legislation, the Packaging and Packaging Waste Directive (PPWD), which has been in effect in Europe since 1994. The PPWD contains guidelines that EU member states must follow but allows for national interpretation, leading to significant variations between countries.

According to the European Commission, the PPWD has proven to be ineffective, prompting a need for change. The Commission has determined that too many packages are still being produced, insufficient recycling occurs, and too much space is left in packages. Consequently, the directive is being converted into a regulation. This means that producers and importers in all EU countries will now be subject to the same rules, eliminating national discrepancies.

What is the Goal of PPWR?

The primary goal of the PPWR legislation is to reduce the environmental impact of packaging in Europe. Achieving this goal will create a level playing field for producers and importers of packaged products within the European Union. Uniform requirements for packaging, labels on packaging, and definitions will apply to all European countries. This goal will be pursued through the following measures:

  • Reduction of the amount of packaging (in weight and volume)
  • Prevention of non-recyclable packaging waste
  • Increase in recycling of packaging and use of reusable packaging
  • Enhanced administration of packaging-related processes
Key Points of PPWR

Key Points of PPWR

The PPWR includes several important points that will impact business processes:

  • Ban on Certain Types of Packaging: By 2030, certain types of packaging will be prohibited. This includes single-use packaging in the hospitality sector (drinks and food), retail (fresh fruits/vegetables), and hotels (toiletries and hygiene products).
  • Recyclable Packaging: From 2030 onwards, all packaging must be reusable.
  • Ban on Excessive Space in Packaging: Packaging must be as lightweight as possible, and no more than 40% of the packaging can consist of space or air.
  • Increase in Recycled Material in Packaging: The use of recycled materials in packaging must be increased.
  • Reduction of Certain Substances in Packaging: Packaging materials must collectively contain no more than 100 mg/kg of lead, cadmium, mercury, and hexavalent chromium.
  • Reduction in the Weight of Marketed Packaging per Inhabitant.

Please note that the current proposal, including these key points, has not yet been officially adopted by the European Commission and is subject to change.

When Will the PPWR Come Into Effect?

On November 30, 2022, the European Commission introduced the first proposal for the PPWR legislation. Since then, the proposal has been under review by the European Parliament and the Council of the European Union. By the end of November 2023, there was a vote on the PPWR. On March 4, 2024, the European Parliament and the Council reached a provisional compromise on the PPWR regulations after several months of negotiations. The European Commission has yet to agree on the final outcome of these negotiations.

The PPWR is expected to be approved, signed, and published by the Parliament and the Council around late 2024 or early 2025. The PPWR measures will come into effect twelve months after publication.

Sparck Technologies quote Kees Oosting
Richard Nijboer

Director Sales and Services

"With the CSRD and PPWR legislations, the EU is sending a clear signal about its commitment to a more sustainable sector. We are pleased that our packaging solutions can support e-fulfillment in achieving their ambitions for sustainable growth."

What Does the PPWR Legislation Mean for Your Business?

The introduction of the PPWR legislation will have significant implications for every e-commerce company. This legislation will push businesses to use custom-sized packaging, thereby reducing the use of oversized shipping boxes. Companies will be more obligated to package online orders sustainably, with minimal environmental impact. The use of reusable materials in packaging will gradually become the standard. The PPWR, along with the CSRD legislation, serves as a guide towards a more sustainable future.

At Sparck, we are eager to collaborate with you to achieve your company's sustainability goals. We do this by offering innovative solutions that ensure your business is compliant with EU legislation.

Fit-to-Size Packaging

The CVP Impack and CVP Everest are automatic packaging machines designed for custom-sized boxes. Using 3D scanning technology, each order is measured precisely, and a perfectly fitting box is folded around it. This ensures a quick packaging process and reduces packaging material by up to 30%. A custom-sized box results in an average volume saving of 50% compared to standard American folding cartons.

Recyclable Material

Our packaging machines use cardboard, making the packaging 100% recyclable after use. Additionally, paper tape can be used to seal the boxes. This not only enhances the sustainability of the shipping package but also makes it easier to recycle, avoiding complications from non-recyclable materials with chemicals.

Tear Strips for Easy Opening

The CVP Everest packaging can include up to three tear strips, making the shipping box easy to open. This feature also facilitates the reuse of the boxes, for instance, for efficient returns.

Use of Various Cardboard Thicknesses

Our machines use continuous cardboard, which can be supplied in different thicknesses such as B-flute, C-flute, or B/C flute. This ensures sturdy and custom-made packaging for every need.

No Filler Material Needed

Custom-sized boxes eliminate the need for filler material. Air cushions, bubble wrap, or other filler materials are no longer necessary. This aligns perfectly with environmental regulations and contributes to waste reduction.

Step into Sustainable Packaging

Do you want to move towards sustainable packaging? Feel free to contact us, and we will be happy to discuss the possibilities!

Fast or furious?

Comparing the two CVP’s.
Sparck Technologies CVP Impack machine

CVP Impack

Up to 500 boxes per hour.

Sparck Technologies CVP Everest machine

CVP Everest

Up to 1,100 boxes per hour

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