Ecommerce businesses are facing a surge in the cost of transit packaging – a triple hit of escalating prices for materials, labour and fuel. But there’s a smart way to fight back.
It’s often quite hard to see the added value in transit packaging – all the cardboard boxes or cartons, tape and ‘void fill’ that carry a consumer’s purchases to the doorstep or parcel locker. However, it’s essential for creating a safe unit load – often for multiple items – and to protect goods from damage in transit. In addition, how a package is received, ie is prepared and presented, is fundamental to protecting, or building, brand image.